2026 Bobcat B.R.A.V.O.
Program Program Purpose: Benefits for Responders and American Veteran Ownership (B.R.A.V.O.).
Reward and thank the heroes who keep America safe, moving and growing by providing a sales discount on new Bobcat equipment.
Program Duration: April 1, 2026, through December 31, 2026. Bobcat Company reserves the right to extend, modify, or discontinue this program at any time without prior notice.
Eligible Dealers: All North America Bobcat Full Line, Construction Equipment, Grounds
Maintenance Equipment, Turf-Direct, and Distributor/Sub-Dealer.
Eligible Customers:
Military Members:
Active Duty and Active Reserve (Army, Navy, Marine Corps, Air Force, Coast Guard, and Space Force)
Army and Air National Guard
U.S. Military Veterans
U.S. Military Retired
Must show valid military I.D. or Lease & Earnings Statement (LES), Certificate of Release or Discharge from Active Duty (DD-214).
First Responders, Law Enforcement. and Medical Professionals:
Police Officers, Sheriff/Sheriff’s Deputy, State Trooper, SWAT, U.S. Marshals, FBI. DEA, A TF, OHS, Secret Service, Correctional officer
Firefighter, Fire marshal
EMT/EMR/Paramedic
Registered Nurse, Certified Nursing Assistant
Doctor
Must show above qualified department I.D. or badge, National Registry EMT Card (NREMT), or National Paramedic Certification (NRP).
Eligible Equipment:
NEW, never sold Bobcat® skid-steer loader, compact track loader, mini excavator, telehandler, backhoe loader, toolcat, compact wheel loader, large excavator, large wheel loader, mini track loader, small articulated loader, compact tractor, utility tractor, utility vehicle, mower, articulating tractor, turf renovation equipment, light compact equipment, or Bobcat attachment.
